Clear Solutions to Complex Communications Challenges

We help you navigate, authentically communicate, and measure the impact of your efforts in today’s complex social, political, and economic environment.

Public relations has always been a powerful tool for companies to communicate their missions, products, and values. However, as society grows more conscious of global challenges – from climate change to social inequality – there emerges a more specialized form of PR: Impact Relations.

Impact Relations isn't just a buzzword – it's a commitment to channeling the power of communication for a better world.

Kamalina Czerniak, Sr. Director of Marketing at LeanDNA

“IGC’s strategic guidance – from redefining our corporate purpose and mission to revamping our marketing and communications process – was exactly what we needed to significantly streamline our efforts and elevate our brand.”

Our Expertise

We are a leading impact relations agency powered by passionate people and innovative technology. Impact Relations works at the nexus between public relations and positive change. It's the strategic art of communicating not just to sell a product or an idea, but to drive tangible societal or environmental change. Instead of merely focusing on publicity, Impact Relations prioritizes the message of impact, accountability, and the overarching purpose of an initiative or organization.

Beyond Business as Usual

We offer a wide range of strategic and tactical services, including:

Your Ally in Addressing Complexity

We help organizations navigate complex topics, including:

Katherine Cousins, Global Brand President of Sperry at Wolverine Worldwide

“We recently launched our new (paid) Time Off for Voting program at Wolverine Worldwide, the Michigan-based parent company of Sperry & Keds. Huge credit to IGC for their support and guidance in navigating this process. Thus far, the employee response has been strong and positive.”

Four Reasons Your Brand Should Act

Reputation

73% of investors agree a company’s efforts to help improve society and the environment contribute positively to return on stockholder’s investments.

Reach

90% of millennials would switch brands to one associated with a cause. 94% of Gen-Z think companies should address social and environmental issues.

Relationships

79% of consumers agree that companies should take action on political and social issues. 64% of people say CEOs should lead on change instead of waiting for government to impose it.

Revenue

90% of consumers want to purchase from purpose-driven companies, and 87% will purchase a product because a company stood behind an issue.

IGC’s Engagement Methodology

We approach each engagement with a business lens to reduce current and future risk, seize opportunities, and achieve meaningful results. Our methodology and proprietary tools ensure we meet not only your business goals but also the needs of your stakeholders.

Analysis

Our research and strategic frameworks reduce your organization’s social and political risks.

Services: Social and Political Risk and Opportunity Analysis; Stakeholder Feedback; External Landscape Research; Organizational Readiness Evaluations

Communications

We help you develop meaningful messaging, impactful programs, and integrated campaigns around social and political issues.

Services: Communications Audits, Plans and Roadmaps; Internal and External Messaging; DEI Initiatives; Specialized Content Creation (ie. ESG Reports); Philanthropic and Political Influence Programs; Policies, Processes, Playbooks

Insights

Data is everything…if you use it to take meaningful action. We help you track progress, measure effectiveness, benchmark, and report on the results of your internal and external communications to ensure continuous improvement.

Services: KPI and Dashboard Creation, Tracking and Reporting

Let’s do good, together.

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