Minimize Risk and Maximize Impact by Authentically Engaging with the LGBTQ+ Community
LGBTQ+ Consulting Services
In today's increasingly diverse but polarized society, it is essential for organizational leaders to recognize, understand, and engage with the LGBTQ+ community. As the leading impact relations agency, IGC helps you minimize the risk and maximize the impact of these efforts.
Every June during Pride Month, companies, nonprofits, and even government agencies try to appear inclusive by launching LGBTQ+-themed logos, ads, content, products, and stunts; however, without substantive internal and external actions to go alongside these efforts, your company risks being named and shamed for “rainbow washing” or “rainbow capitalism.”
By partnering with IGC, you can proactively address these challenges and promote LGBTQ+ equality in a responsible and effective manner. While we rely on frameworks and best practices, we work with you to understand the unique mission, values, and culture of your organization. Together, we will craft both a long-term strategy and a results-driven action plan that meets your goals and authentically supports the LGBTQ+ community.
Minimize Your Risk
At IGC, we combine our risk management expertise with our deep understanding of today’s political and social issues to guide your brand. Our strategic services will help you:
Identify potential risks, including customer boycotts, employee backlash, and political retaliation
Analyze corporate readiness, stakeholder viewpoints, and competitive insights
Develop strategies that protect your organization while genuinely promoting LGBTQ+ inclusivity
Implement best practices for celebrating and addressing the unique challenges of LGBTQ+ people
Ensure policies, training, and culture foster an inclusive workplace
Understand LGBTQ+ laws, rights, and protections across select countries and jurisdictions
Maximize Your Impact
Authentically engaging, supporting, and celebrating the LGBTQ+ community can positively impact your brand and build meaningful relationships with employees, customers, investors, and community members. IGC helps ensure your brand is set up to seize opportunities and make a unique impact. By partnering with us, your executives and practitioners will be equipped with the tools, strategies, and expertise needed to succeed.
IGC can help you with a wide range of activities, including the following:
Set qualitative and quantitative objectives for LGBTQ+ initiatives
Create communications and content that builds awareness, interest, action, and loyalty
Develop internal and external programs, ensuring engaging experiences and a solid ROI
Analyze relevant policy issues, develop positions that reflect your organization’s values and goals, and provide guidance on responsible political engagement
Design effective philanthropic programs, including donations, employee volunteer opportunities, etc.
Launch strategic partnerships with LGBTQ+ organizations that align with your company’s values
Engage directly with the LGBTQ+ community through genuine, targeted outreach
Measure the impact of efforts on your reputation, reach, relationships, and revenue
Our Engagement Process
Our typical engagement process is three steps - listen, launch, and learn.
Listen: fast, but effective analysis on mission alignment, corporate readiness, stakeholders, communications, risks, etc.
Launch: meaningful policies, campaigns, political influence efforts, philanthropic programs, etc.
Learn: qualitative and quantitative methods to improve, document and celebrate efforts
Here is a sample engagement document:
Our Experts
By working with IGC, you gain access to our network of leaders representing and working on LGBTQ+ equality, equity, inclusion and belonging. The below represent a wide range of demographics, including gender identity or expression, sexual orientation, age, race, ethnicity, geography, religious affiliations, military experience, socio-economic status, education, industry, relationship status, etc.
About IGC
We are a leading impact relations agency powered by passionate people and innovative technology. We offer a wide range of services to help brands protect and improve their reputation, reach, relationships, and revenue, while making positive changes in the world.