Improve Employee and Customer Loyalty with Civic Engagement Program
Every election cycle, there are several major national efforts to encourage citizens to register and vote. Research shows that civic and voter participation comes with a host of benefits, especially for companies. In fact, a recent Global Strategy Group survey found that people are:
76% are more likely to work for a company that promotes democracy.
81% are more likely to buy that company’s products or services.
81% are more likely to recommend the company.
While your company may be afraid to get "political," there is a big difference between financially supporting specific candidates and encouraging civic engagement among your employees and customers. With the increased pressure on companies to get involved in social causes, promoting civic participation (in a nonpartisan manner) allows you to engage in an issue that is non-polarizing and fundamental to all economic and social success.
Our Corporate Civic Engagement Resources
IGC offers robust toolkits with everything you need to run a successful corporate civic engagement campaign at your company, including:
Research and case studies showing how civic engagement benefits companies
Election information for all 50 states
Sample Volunteer Time Off policies
Copy/paste intranet, email and social media content to promote your campaign
Recommended nonprofit partners, business coalitions, employee engagement and marketing opportunities
IGC Online community to connect with and learn from other businesses interested in civic engagement
Our Engagement Process
In addition to our out-of-the-box corporate civic engagement resources, IGC provides one-on-one consulting to help you determine the best way to run an effective corporate civic engagement campaign within your company. Our typical engagement process is three steps - listen, launch, and learn.
Listen: fast, but effective analysis on mission alignment, corporate readiness, stakeholders, communications, risks, etc.
Launch: meaningful policies, campaigns, political influence efforts, philanthropic programs, etc.
Learn: qualitative and quantitative methods to improve, document and celebrate efforts